Feasibility Study for a Mobile Application Project by New Waves App Development: Your Steps to Success with a Practical Example

Introduction: In the burgeoning world of apps, owning a mobile app has become indispensable for many businesses and individuals. However, before diving into the world of programming and app design, it’s crucial to conduct a comprehensive feasibility study to assess your project’s potential success through market analysis, needs assessment, competition, costs, and expected returns.

What is a mobile application project feasibility study? It is an analytical process aimed at determining the success opportunities of a mobile app project by analyzing the following factors:

• Target Market: Your target audience, their needs, and expectations.
• Competitors: Their strengths and weaknesses compared to your app.
• Features and Functions: Essential and additional features your app should offer.
• Marketing Plan: Marketing channels, marketing budget, and user acquisition strategy.
• Costs: Development and operational costs, and app pricing.
• Revenues: Expected number of users, average revenue per user, and the break-even point.

Why is a feasibility study necessary?

• Saves Time and Money: Assessing success opportunities before investing can save time and money that might otherwise be wasted on an unfeasible project.
• Informed Decisions: The study provides deep insights into the market and competition, helping you make informed decisions about app development and marketing.
• Attracting Investors: If you are seeking funding for your project, a well-conducted feasibility study can significantly attract investors.

Best Practices for Conducting a Feasibility Study for a Mobile App Project:

1. Understanding the Target Market:
   • Clearly identify your target audience by their demographic characteristics (age, gender, location, income, education) and their interests and behaviors.
   • Determine their needs and expectations by conducting user research (surveys, polls, interviews).
   • Identify problems your app can solve.
2. Analyzing the Competition:
   • Identify your main competitors in the market.
   • Compare the features of their apps to yours.
   • Identify your strengths and weaknesses compared to competitors.
   • Analyze their marketing strategies and app pricing.
3. Identifying Features and Functions:
   • Determine the essential features that your app must provide to meet your target audience’s needs.
   • Consider additional features that could give you a competitive edge.
   • Ensure the features are user-friendly and align with your goals.
4. Developing a Marketing Plan:
   • Identify the marketing channels you will use to promote your app (paid search, content marketing, social media marketing, public relations).
   • Set your marketing budget.
   • Develop a strategy to attract and retain users (loyalty programs, promotional offers, customer support).
5. Estimating Costs:
   • Identify all development costs, including design, programming, and app testing.
   • Identify operational costs, including hosting, maintenance, and updates.
   • Set the app pricing or pricing plans (monthly subscription, in-app purchases).
6. Forecasting Revenues:
   • Estimate the expected number of users for your app based on market size and targeted market share.
   • Determine the average revenue per user by analyzing pricing and revenue models in similar apps.
   • Identify the break-even point, where the app’s revenues cover its costs.
7. Writing a Feasibility Study Report:
   • Prepare a comprehensive report summarizing all findings from the feasibility study.
   • Ensure that the report is clear, concise, and easy to understand.
   • Use graphs and tables to effectively present data.
   • Highlight key points in your report.

Conclusion: Conducting a comprehensive feasibility study for a mobile app project is a wise investment that helps you:

• Identify opportunities for success.
• Make informed decisions regarding app development and marketing.
• Attract investors to fund your project.
• Increase the chances of your app’s success in the market.

To benefit from our extensive experience in mobile app development, contact us today!

A Practical Example for Booking Doctor Appointments in Qatar
Mobile App Project Feasibility Study

Introduction: Qatar is a leader in technology adoption, with 96% of its population owning smartphones. Given the substantial population growth and increasing health awareness, there is a rising need for mobile applications that facilitate patients’ access to medical services.

In this example, we will conduct a feasibility study for a mobile app called “Qatar Doctor,” which aims to connect patients with doctors across Qatar and facilitate the appointment booking process.

1. Understanding the Target Market:
   • Target Audience: All residents of Qatar, across all age groups.
   • Users: Patients looking for specialized doctors in various fields.
   • Preferences: People who prefer booking appointments online.
   • Audience Needs: Easy access to medical information, finding specialized doctors, and booking appointments quickly and efficiently.
   • Online Interaction: Communication with doctors online and tracking their medical records.
   • Expectations: An easy-to-use app with an attractive interface, accurate and updated information about doctors and hospitals, a quick and straightforward booking process, and excellent customer service.
2. Analyzing the Competition:
   • Direct Competitors: Apps like “Sehha,” “Al Doctor,” and “Hospitals” (these are hypothetical examples).
   • Strengths of Competitors: Broad user base, diverse services such as appointment booking and online consultations, and user-friendly interfaces.
   • Weaknesses of Competitors: Some apps are complex to use, do not offer comprehensive services, and do not cover all areas of Qatar.
3. Identifying Features and Functions:
   • Basic Features: Search for specialized doctors, view doctors’ profiles including biography and experiences, book appointments easily, communicate online, and track medical records.
   • Additional Features: Electronic payment options, appointment reminders, doctor rating services, health tips, and prescription ordering services.
4. Developing a Marketing Plan:
   • Marketing Channels: Online advertising (search engine ads, social media ads, content marketing), traditional marketing (newspaper and magazine ads, outdoor advertising), participation in medical exhibitions and conferences, and collaborations with hospitals and medical centers.
   • Marketing Budget: Illustrative example – 100,000 Qatari Riyals in the first year, 50,000 Qatari Riyals in the second year.
   • User Attraction Strategy: Special offers and discounts for new users, awareness campaigns about the importance of using the app, providing useful health content, and ensuring excellent customer service.
5. Estimating Costs:
   • Development Costs: 200,000 Qatari Riyals for app development, 50,000 Qatari Riyals for maintenance.
   • Operational Costs: 10,000 Qatari Riyals per month for hosting and storage servers, 5,000 Qatari Riyals per month for marketing, 2,000 Qatari Riyals per month for staff salaries.
   • App Pricing: Free to download and use, with a fee of 10 Qatari Riyals per appointment.
6. Forecasting Revenues:
   • Expected Users: 10,000 users in the first year, 50,000 in the second year, 100,000 in the third year.
   • Average Income per User: 20 Qatari Riyals per appointment.
   • Expected Revenues: 200,000 Qatari Riyals in the first year, 1,000,000 Qatari Riyals in the second year, 2,000,000 Qatari Riyals in the third year.
7. Break-even Point:
   • Calculation: Fixed costs (total development and first-year maintenance costs) divided by the profit margin per user.
   • Fixed Costs: 250,000 Qatari Riyals.
   • Profit Margin: 10 Qatari Riyals (selling price minus variable cost).
   • Break-even Point: 25,000 users in the first year are required to cover the costs.
8. Writing the Feasibility Study Report:
   • Prepare a comprehensive report summarizing all findings of the feasibility study.
   • Ensure the report is clear, concise, and easy to understand.
   • Use graphs and tables to effectively present data.
   • Highlight key points in your report.

Conclusion: The feasibility study demonstrates that the “Qatar Doctor” app project is promising and profitable. The app is expected to achieve significant success in the Qatari market due to the increasing market needs for online doctor appointment services.

With New Waves for Mobile App Development, we guide you step-by-step towards turning your app project into a successful reality.